A proven path from idea to launch.
Four phases with clear owners and deliverables. Every milestone is documented and tracked.
TIMELINE
Four phases to launch.
PHASE DETAILS
Every step documented.
Discover
Day 1–3
Understand goals, constraints, and success criteria. Build the foundation for everything that follows.
OWNER: Project Lead
ARTIFACTS
- Project brief
- Sitemap
- Technical requirements
- Success metrics
- Timeline
ACTIVITIES
- Kickoff call to align on goals
- Review existing assets and constraints
- Define conversion goals and tracking needs
- Identify scope boundaries
- Set up communication cadence
Design
Day 3–5
Map the structure and flow. Make design decisions before building anything.
OWNER: Design Lead
ARTIFACTS
- Wireframes
- Content structure
- Tracking plan
- Component inventory
- Design system
ACTIVITIES
- Low-fidelity wireframes for key pages
- Content hierarchy and copy requirements
- Event tracking map
- SEO metadata plan
- Revision checkpoint
Build
Day 5–11
Design and develop in parallel. Ship working components daily.
OWNER: Dev Lead
ARTIFACTS
- High-fidelity designs
- Component library
- Working pages
- Integration tests
- Performance baseline
ACTIVITIES
- Visual design and component styling
- Frontend development
- CMS setup (if applicable)
- Analytics integration
- Accessibility implementation
Launch
Day 11–14
QA, validate tracking, and hand off cleanly.
OWNER: QA Lead
ARTIFACTS
- QA log
- Tracking validation
- Handoff guide
- Launch checklist
- Monitoring setup
ACTIVITIES
- Cross-browser and device testing
- Analytics validation
- Performance audit
- Client training session
- Go-live and monitoring
TEAM STRUCTURE
Clear ownership.
ROLES
Project Lead
Scope, timeline, client communication
Design Lead
Wireframes, visual design, UX
Dev Lead
Architecture, implementation, performance
QA Lead
Testing, validation, handoff
COMMUNICATION
Weekly sync
30-minute video call to review progress
Async updates
Loom videos and Slack messages as needed
Revision checkpoints
Structured feedback windows at phase boundaries
Response time
Within 1 business day (best effort)
TOOLING
Design software
Visual design
Version control
Code management
Cloud deployment
Hosting
Project tracking
Task management
Team chat
Communication
Video recording
Async updates
QA CHECKLIST
What we check before launch.
Ready to start?
Book a call to kick off your project. We'll walk you through the process.